Natural Cures "They" Don't Want You To Know About is a 2005 self-published book by American author Kevin Trudeau, promoting various purported non-drug and non-surgical cures for many diseases, primarily in support of his business selling such products. Trudeau accuses pharmaceutical companies and the United States government of censoring these products and methods on the basis that it would cut into their profit margin. The book is the subject of widespread allegations of fraud.
In the book, Trudeau claims that there are all-natural cures for serious illnesses including cancer, herpes, arthritis, AIDS, acid reflux disease, various phobias, depression, obesity, diabetes, multiple sclerosis, lupus, chronic fatigue syndrome, attention deficit disorder, muscular dystrophy, and that these are being deliberately hidden and suppressed from the public by the Food and Drug Administration (FDA), the Federal Trade Commission, and the major food and drug companies, in an effort to protect the profits of these industries and the authority of the governmental agencies. Trudeau claims that the source of illness are toxins from processed food, nutritional deficiencies, and other environmental sources; and that eliminating these factors will facilitate a cure for most diseases. Trudeau claims that his lack of medical training or expertise is what makes him most qualified to investigate alternative medicine, and reports his opinions in his self-published book. The first edition of the book lacked any mention of specific, brand-name products for any illnesses within its pages, as Trudeau claims the FDA and FTC censored this information and prohibited him from publishing it in the book. Instead, the book contained references to Trudeau's subscription-based website where the actual 'cures' were supposedly posted and accessible for a monthly fee.
In May 2006, Trudeau self-published More Natural "Cures" Revealed: Previously Censored Brand Name Products That Cure Disease. This book responded to complaints that its earlier version did not actually contain any cures but pointed consumers to his subscription website. In More Natural "Cures" Revealed, Trudeau says that workers at the FDA and FTC want to censor him and, figuratively, burn his books.
The original book contained 271 pages. After he released More Natural "Cures" Revealed: Previously Censored Brand Name Products That Cure Disease in response to earlier criticism, an "Updated Edition" of the original Natural Cures was sold shortly thereafter, containing 563 pages. This adds a new Introduction, a Frequently Asked Questions chapter and a chapter on website information. It also adds three appendices, containing newsletter articles, "No-Hunger Bread: A True FDA Horror Story," and locations of several health care practitioners. The FDA article, originally a short letter and summary of the case in the original book, is included in its entirety in the updated edition. One omission in the updated edition is a Glossary section containing several New Age techniques.
According to Trudeau, the chapter "The Cures For All Diseases" was completely censored by the FTC in the original book. The chapter is included titled as "Natural Cures for Specific Diseases" in the updated edition.
His website contains a number of references and articles, notably "FDA Horror Stories" such as "No-Hunger Bread," which describe alleged instances of the FDA suppressing natural cures. Another article addresses 714X, a disproven cancer treatment developed in Canada.
The book has been the focus of much controversy since its publication, with widespread allegations of fraud. The New York State Consumer Protection Board issued a warning in 2005 that the book "does not contain the 'natural cures' for cancer and other diseases that Trudeau is promising." It asserted that "Trudeau is not only misrepresenting the contents of his self-published book, he is also using false endorsements to encourage consumers to buy Natural Cures "They" Don't Want You to Know About." [1] The Board also alleged that Trudeau was selling the consumer's contact information to other marketers without their consent and hitting purchasers with unauthorized charges. [2]
Skeptical author Michael Shermer writes:
As for the "natural cures" themselves, some are not cures at all but just obvious healthy lifestyle suggestions: eat less, exercise more, reduce stress. Some of the natural cures are flat-out wrong, such as oral chelation for heart disease, whereas others are laughably ludicrous, such as a magnetic mattress pad and crocodile protein peptide for fibromyalgia. Worst of all are the natural cures that the book directs the reader to Trudeau's Web page to find. When you go there, however, and click on a disease to get the cure, you first have to become a Web site member at $1000 lifetime or $9.95 a month. It is a classic con man's combo: bait and switch (the book directs them to the Web page) and double-dipping (sell them the book, then sell them the membership). [3]
Shermer and other critics have argued that Trudeau has used Natural Cures to circumvent a Federal Trade Commission ruling that Trudeau is barred "from appearing in, producing, or disseminating future infomercials that advertise any type of product, service, or program to the public." The FTC issued its decision after it found that Trudeau had defrauded consumers by making numerous false claims about his merchandise in infomercials. [4]
Others have criticized the book for making such claims as, "If your body is alkaline, you cannot get cancer [...] and if you have cancer, it goes away." [5]
The book makes extensive unreferenced claims that some drugs cause such conditions as AIDS, headaches, bloating, indigestion, heartburn, nausea, allergies, asthma, fibromyalgia, arthritis, diabetes, constipation, yeast infections, dandruff, acne, halitosis, fatigue, depression, stress, and inability to lose weight.
A dietary supplement is a manufactured product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources or that are synthetic in order to increase the quantity of their consumption. The class of nutrient compounds includes vitamins, minerals, fiber, fatty acids, and amino acids. Dietary supplements can also contain substances that have not been confirmed as being essential to life, but are marketed as having a beneficial biological effect, such as plant pigments or polyphenols. Animals can also be a source of supplement ingredients, such as collagen from chickens or fish for example. These are also sold individually and in combination, and may be combined with nutrient ingredients. The European Commission has also established harmonized rules to help insure that food supplements are safe and appropriately labeled.
Human chorionic gonadotropin (hCG) is a hormone for the maternal recognition of pregnancy produced by trophoblast cells that are surrounding a growing embryo, which eventually forms the placenta after implantation. The presence of hCG is detected in some pregnancy tests. Some cancerous tumors produce this hormone; therefore, elevated levels measured when the patient is not pregnant may lead to a cancer diagnosis and, if high enough, paraneoplastic syndromes, however, it is not known whether this production is a contributing cause, or an effect of carcinogenesis. The pituitary analog of hCG, known as luteinizing hormone (LH), is produced in the pituitary gland of males and females of all ages.
Noni juice is derived from the fruit of the Morinda citrifolia tree indigenous to Southeast Asia and Australasia. It has been promoted, illegally in several cases, as a cure for a number of human diseases. However, there is no evidence to support any claims of therapeutic benefit.
Kevin Trudeau is an American author, salesman, and convicted fraudster known for promotion of his books and resulting legal cases involving the US Federal Trade Commission. His ubiquitous late-night infomercials, which promoted unsubstantiated health, diet, and financial advice, earned him a fortune but resulted in civil and criminal penalties for fraud, larceny, and contempt of court.
Coral calcium is a salt of calcium derived from fossilized coral reefs. It has been promoted as an alternative, but unsubstantiated, treatment or cure for a number of health conditions.
POM Wonderful, LLC is a private company which sells an eponymous brand of beverages and fruit extracts. It was founded in 2002 by the billionaire industrial agriculture couple Stewart and Lynda Rae Resnick. Through The Wonderful Company, their holding company, they are also affiliated with Teleflora, FIJI Water, pesticide manufacturer Suterra, and Paramount Agribusiness. In 2010, the company was warned by the FDA for making false health claims and for marketing statements that promoted their products as unauthorized drugs.
Joseph Michael Mercola is an American alternative medicine proponent, osteopathic physician, and Internet business personality. He markets largely unproven dietary supplements and medical devices. On his website, Mercola and colleagues advocate unproven and pseudoscientific alternative health notions including homeopathy and opposition to vaccination. These positions have received persistent criticism. Mercola is a member of several alternative medicine organizations as well as the political advocacy group Association of American Physicians and Surgeons, which promotes scientifically discredited views about medicine and disease. He is the author of two books.
714-X, also referred to as 714X or trimethylbicyclonitramineoheptane chloride, is a mixture of substances manufactured by CERBE Distribution Inc and sold as an alternative medical treatment which is claimed to cure cancer, multiple sclerosis, fibromyalgia and other diseases. There is no scientific evidence that 714-X is effective in treating any kind of cancer, and its marketing is considered health fraud in the US.
Donald D. Lapre was an American multi-level marketing and infomercial salesman. His work involved product packages such as "The Greatest Vitamin in the World" and "Making Money Secrets".
Donald W. Barrett is the founder and president of ITV Direct, a company which produces infomercials for broadcast in the United States. Almost all are related to health and nutrition. Barret and ITC have been found guilty of making misleading health claims on multiple occasions.
The Weight Loss Cure "They" Don't Want You to Know About is a weight loss book written by controversial author Kevin Trudeau. It was released in April 2007 by Alliance Publishing.
ExtenZe is an herbal nutritional supplement claiming to promote "natural male enhancement", a euphemism for penis enlargement. Additionally, television commercials and advertisements claim an "improved" or "arousing" sexual experience. Extenze paid $6 million to settle a class-action false advertising lawsuit in 2010.
William Frederick Koch (1885–1967) was a U.S. medical doctor and pharmaceutical entrepreneur. In the 1940s he marketed glyoxylide, a drug which he claimed would cure cancer. The claims were never scientifically proved, and he was considered a charlatan by the United States Food and Drug Administration (FDA).
Liquid oxygen supplements are products that claim to add extra oxygen to the human body, most often through a chemical process in the digestive system, like the breakdown of hydrogen peroxide or magnesium peroxide. While the FDA describes these products as being inert, and has penalized some producers who made explicit medical claims, it has not prohibited their sale.
Seasilver is the trademarked name of a commercial dietary supplement produced and sold by the companies Seasilver USA, Inc. and Americaloe, Inc.
The regulation of food and dietary supplements by the U.S. Food and Drug Administration is a process governed by various statutes enacted by the United States Congress and interpreted by the U.S. Food and Drug Administration ("FDA"). Pursuant to the Federal Food, Drug, and Cosmetic Act and accompanying legislation, the FDA has authority to oversee the quality of substances sold as food in the United States, and to monitor claims made in the labeling about both the composition and the health benefits of foods.
Gregory James Caton was an American businessman, inventor, manufacturer, convicted felon, and promoter of various herbal products, the main one being Cansema, which Caton claimed cures skin cancer, although the U.S. Food and Drug Administration (FDA) banned it in 2003 as worthless. Caton was the founder of Alpha Omega Labs, a manufacturer of natural health care products, that currently distributes internationally from Guayaquil, Ecuador.
Black salve, also known by the brand name Cansema, is a pseudoscientific alternative cancer treatment. The product is commonly classified as an escharotic—a topical paste which destroys skin tissue and leaves behind a scar called an eschar. Escharotics were widely used to treat skin lesions in the early 1900s, but have since been replaced by safer and more effective treatments. Escharotics, such as black salves, are currently advertised by some alternative medicine marketers as treatments for skin cancer, often with unsubstantiated testimonials and unsupported claims of effectiveness.
Miracle Mineral Supplement, often referred to as Miracle Mineral Solution, Master Mineral Solution, MMS or the CD protocol, is a branded name for an aqueous solution of chlorine dioxide, an industrial bleaching agent, that has been falsely promoted as a cure for illnesses including HIV, cancer and the common cold. It is made by mixing aqueous sodium chlorite with an acid. This produces chlorine dioxide, a toxic chemical that can cause nausea, vomiting, diarrhea, and life-threatening low blood pressure due to dehydration.
Big Pharma conspiracy theories are conspiracy theories which claim that pharmaceutical companies, especially large corporations, act in sinister and secretive ways, such as concealing effective treatments, or even intentionally causing and worsening a wide range of diseases, in pursuit of profitability, or for other nefarious reasons. Some theories have included the claim that natural alternative remedies to health problems are being suppressed, the claim that drugs for the treatment of HIV/AIDS are ineffective and harmful, the claim that a cure for all cancers has been discovered but hidden from the public, claims that COVID-19 vaccines are ineffective, and that alternative cures are available for COVID-19. In most cases the conspiracy theorists have blamed pharmaceutical companies' search for profits. A range of authors have shown these claims to be false, though some of these authors nevertheless maintain that other criticisms of the pharmaceutical industry are legitimate.